Name: Nestlé Alpine White Sweet Dreams Commercial 1986 - Maxfield Parrish Chords - Guitar Tabs - Todd McDurmont
Brand: Todd McDurmont
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Todd McDurmont

The timeless Nestlé Alpine White "Sweet Dreams" Commercial from 1986 was shot in New York City by J. Walter Thompson. The style was based on the early 20th century works of American painter, Maxfield Parrish. http://en.wikipedia.org/wiki/Maxfield_Parrish
The commercial was a live-action representation of Parrish's Ecstasy, Dinky Bird, and Daybreak.

Musician/composer Lloyd Landesman created this amazing and memorable jingle. You can find this information on Lloyd's Vimeo at http://vimeo.com/lloydlandesman!

 'Faith No More' did not write or record the jingle for this commercial, they merely covered it in live performances. 

Maxfield Parrish Biography by Ralph Fletcher Seymour. Todd McDurmont is the first guy to appear in the commercial.

Interesting info: 
The commercial was shot January, 1986, upper west side, New York City. 
I was new to the city. I just signed with Elite Model Management. 
This was my second national commercial booking.
My sequence took less than 45 minutes to shoot. I was in makeup and wardrobe longer.
The studio was cold. So cold in fact, that when I took a bite of the Alpine White bar, it would break off in large pieces, rather than a clean break. As a result, you never actually see me take a bite! 

The commercial ran for three years and would have run longer but sources indicated (true or not) that Nestle allegedly never consulted the Maxfield Parrish estate to use the famous artwork as a backdrop. So the commercial was eventually pulled from rotation. Too bad. It was one of the biggest, most iconic commercial of the 1980's and I was very lucky to be part of history. 

The success of "N.A.W." was a combination of Maxfield Parrish's art work, as a backdrop and the haunting synthesized music. It all came together is one amazing commercial. Those people at J. Walter Thompson were brilliant. 

Back then it was just another commercial to us. I got a call from my agent (Elite Model Management) and took the appointment, like the rest of the models. When I auditioned, they just played the music and I reacted, while eating the "mini" version of the candy bar, like the ones for Halloween. Shooting my part of the commercial was no less than about 30 minutes. I was actually in makeup longer at about 45 minutes. 

The mammoth studio was cold. It was January, 1986 in NYC. It was cold enough that the candy bars were breaking off in my mouth. No too attractive. So when you see my part of the commercial, I'm "chewing" and looking up. You never actually see me take a bite, nor do you see the bar. We had no choice. Pieces of NAW candy bar, hanging out of my mouth was not too sexy! Anyway, it was no big deal. Just another booking. Just another commercial. As a model in NYC, you book a job and move on, not realizing the impact of what was created. There are so many auditions and bookings, NAW was just one more in the appointment book.

Of course when NAW aired, it really stood out and ran for three years until the Maxfield Parrish estate apparently stepped in and allegedly threatened a lawsuit because Nestle's didn't appear to ask for permission to use Max's artwork. Subsequent Alpine White commercials just didn't have the magic. They all fell short of the original. This commercial is a rare singularity in a wasteland of today's mediocre commercials, and a perfect metaphor for the style of the 1980's. It remains timeless! I'm glad I was a part of it.

And just one more thing. When I was a child, my great grandmother gave me this really old book of artwork. It had a dark blue canvas color and the font style was right out of the 1930's. It had all this weird dreamy artwork in it. It was the artwork of Maxfield Parrish.

#NestlesAlpineWhite #ToddMcDurmont #MaxfieldParrish

Nestlé Alpine White "Sweet Dreams" Commercial 1986 - Maxfield Parrish

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Nestlé Alpine White Sweet Dreams Commercial 1986 - Maxfield Parrish - Todd McDurmont

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